What is Google Ads and how does it work?

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Google Ads is Google's advertising platform. Its first version was launched in 2000 and has been coordinating the digital media market ever since. With this platform, you can create Search, Display, YouTube, Gmail and Play Store ads. Learn more by reading this post!

You've probably done a Google search and found some links highlighted in the results. Or you've visited a blog and seen an ad banner somewhere on the page.

You’ve probably seen – or skipped – some ads before or during YouTube videos.

These are three examples of ads that are distinct, but have one thing in common: they can all be created and managed by Google Ads .

Interested? Check out below how the Google Ads platform works, how to create an account and how to create ads that generate real results for your business.

What is Google Ads?
In short, Google Ads is Google's advertising platform. Its first israel telegram data version was launched in 2000 and since then it has been leading the market .

Through this service, companies can generally pay Google to stand out on the internet. Furthermore, the great advantage of Google Ads is that advertisers can stand out to a highly segmented audience.

In other words, it's not just about paying to appear more. It's about investing in the right audience, who are really interested in your business.

Furthermore, Ads has, according to the platform itself, 4 main forms of advertising. They are:

Search Network Ads
These are the ads displayed in search results for specific keywords. In other words, those ads that are highlighted at the beginning and end of the search page, always with a small “Ad” caption to indicate that it is a sponsored link.

This is a format recommended for reaching people who are looking for specific products, services or solutions. Furthermore, its great advantage is that the advertiser only pays when the person clicks on the result link to access the website.

In this sense, if well planned, these ads can have an excellent cost-benefit ratio for your business.

what is google ads
Display Network Ads
These ads are displayed on websites, news pages and blogs that together form the so-called Google Display Network, which reaches 90% of internet users worldwide. Therefore, it is a very attractive ad format.

In absolute numbers, Google display ads are displayed on more than two million websites and in more than 650,000 apps. In addition, these ads offer other benefits, such as: special options for targeting, keywords, demographic information and remarketing.

In short, there is more than one way to use display advertising:

Banner: ads that can be images, interactive elements, animations, custom layouts and other options;
Text: These are ads in “text box” format, which include a title, a description, the company name and a URL;
Gmail: Personalized ads in Gmail that appear directly in users' inboxes.
App: These are ads that appear exclusively on mobile apps.
YouTube Ads
You've probably seen ads on YouTube videos, either before they start or even during their viewing.

As an advertiser, you can also create campaigns to be displayed on videos on this platform.

And, an important detail is that you only pay when people interact with the campaign. This way, if the ad is skipped before 30 seconds (or before the end) you will not pay anything.