Sports marketing is a branch of marketing focused on generating opportunities in the world of sport, whether for sports brands (teams, clubs, athletes, gyms, etc.) or for brands in other sectors that want to associate their image with sport.
A Brazilian case in this area is the “Meu sangue é rubro negro” (My blood is black) campaign, carried out estonia mobile database by Penalty and Esporte Clube Vitória, which encouraged fans to donate blood.
73. Cultural marketing
Its objective is to associate the image of a company with cultural events and projects.
Many times, the strategy is to sponsor a film, show, play, art exhibition, and carry out parallel marketing actions, such as distributing free samples at the event (Promotional Marketing) or offering income to collaborators (Endomarketing).
An example is the interactive museum of the EPM brand in the Parque de los Pies Descalzos in Medellin, Colombia.
Sports marketing
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