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Appeal
At this stage, it is crucial to capture the attention of the consumer amidst the noise and competition of the market. To attract attention, it is essential to create messages and content that are relevant, interesting and distinctive.

There are several strategies that kazakhstan cell phone number list companies can adopt to attract the attention of their target audience; for example, focusing on the originality of advertising messages, creating engaging content, understanding which communication channels are appropriate and distinguishing themselves through originality and uniqueness.

If the company's marketing or website attracts the buyer, then the company may earn a spot on their list of potential suppliers. During this time, they may look at the company's website to learn about the different solutions offered, read testimonials, and look for sales promotions or other deals.

For example, a potential customer looking to purchase a new car might search a car dealer's online inventory to find out what makes and models are available from that dealership.

Depending on the industry, prospects may also participate in free activities from the company, such as webinars or promotional events. a prospective student may be able to attend free webinars about the activities offered, to gain resources and insights from experts.