Choose platforms wisely

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Which network to manage depends on your goals and the specifics of your business. Obviously, there is no point in wasting time and resources on managing accounts that do not bring conversion.

Choosing a platform for business

Analyze who your target audience is and singapore mobile phone number which social networks they are most active on. These are the platforms you should focus on.

It is worth considering that users expect certain content depending on the network they are visiting. Let's compare what content is most typical for different social networks and is effective for conversion:

Vkontakte : interesting selections and life hacks.

Twitter : news, blogs and gifs.

Pinterest : images and infographics.

By choosing the right type of content, you can delight users with high-quality publications that will increase conversion.

Formulate a specific value proposition

A value proposition is a phrase that describes a product or brand and explains the value and benefit a customer will gain from doing business with you. It is the user's motivation to purchase the product or service you provide.

Sometimes this is what determines whether you increase conversion or not, whether users fill out a form, whether they subscribe to the right social networks, whether they make an order or not.

So, the value proposition has three main qualities :

Relevance : A value proposition describes how your product or service solves a specific problem.

Quantitative value : The proposition describes the benefit and advantage of your product to the customer.

Differentiation : This phrase states how you are different from your competitors and why this product is better.

A good value proposition has the following four characteristics :

Understandable.

Clearly highlights the benefits and value of the product.

The wording does not contain cliches, buzzwords or professional marketing jargon.

Easy and quick to perceive. It takes the user five seconds to read a sentence and understand its meaning.

Analyze data

Only by analyzing the conversion in your social networks can you determine whether you are moving in the right direction.

How to formulate a value proposition

By tracking important indicators, you can understand which aspects require additional development, and which methods are already effective and bring in leads. You will identify the strengths and weaknesses of your social media policy. Thanks to the analysis, you will be able to correlate your goals with the results and understand how far you are from achieving the main task.

Provide value to the user

It is worth understanding that social network users do not visit them to watch ads. Moreover, many simply ignore such ads and posts.

Therefore, to make social media advertising as effective as possible, remember that you need to give the user something valuable. This way, they will not ignore the PR of your services or goods and will perceive such material as something interesting.

So, these were all the tips on how to get more applications from the site. Use them, but do not forget that they are not universal. You need to experiment and test different methods to build the most effective campaign for your specific business.