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What is marketing automation?
Marketing automation refers to any tool that can perform day-to-day marketing tasks for you rather than requiring you to do it manually. Not all tools automate the same tasks, but there are definitely a few tasks that are common among marketing automation tools. Those tasks include:

Sending out emails
Bidding in paid ad campaigns
Posting on social media
And more!
You’d normally have to spend time and effort kuwait mobile number digits doing all those tasks on your own, but marketing automation tools handle it for you.

Benefits of a CRM
Now that we’ve defined our terms, let’s talk about how they can help you—beginning with CRMs. What benefit do CRMs offer your business?

The main benefit of a CRM is that it helps you learn more about your customers so you can streamline your sales process. With a CRM, it’s much easier to learn about what your audience wants, which demographic and geographic groups they tend to fall into, and more.

With that information, you can optimize your sales and marketing efforts more easily to appeal to that audience. Plus, CRMs help you reach that audience more easily with things like automated email campaigns.

Benefits of marketing automation
The main benefit of marketing automation is fairly straightforward: It knocks out monotonous tasks automatically so you don’t have to do it. By handling day-to-day things like sending out emails, it frees you up to spend your time elsewhere.

Without marketing automation, you might spend hours every week just sending out individual emails to new leads or carving out time to post on social media. But marketing automation tools can send out those emails and launch those social media posts for you.

The result is that you get to spend that time working on more pressing issues, optimizing your company’s overall sales process.