Make sure your website is easy to use and designed to appeal to your visitors.
When we talk about usability, we refer to the ease with which users can navigate and use your website. It should be user-friendly and intuitively designed so that users can find what they're looking for quickly and easily.
You can conduct usability tests such as interviews with real users, heat ig database map analysis, and user behavior metrics. There are also technical aspects that can improve usability and, consequently, a site's ranking, such as loading speed and responsiveness.
Your website's loading speed is important for both user experience and SEO. Your website must load quickly so that users don't get frustrated and abandon the page. You can use tools like Google PageSpeed Insights to identify and fix speed issues.
We call "responsive" websites that adapt to different mobile devices. We don't know where your ideal customer is when they access your website, so it's essential that everything is set up so your site adapts to different screen sizes and is easy to use on different devices.
In addition to usability, pay attention to design. An attractive design can create impact and make visitors feel more engaged and confident in your brand. But in addition to looking attractive, it must align with your brand identity—colors, voice, tone, and consistency in the name and description of your products or services.