In SaaS marketing, we call added value what your brand can do that other companies can't. In today's context, this value proposition is essential to growing your customer base and, consequently, your sales.
In a market where the prices and features of products and services are truemoney database increasingly standardized, added value is the factor that determines consumer choice.
What is the most sought-after value proposition by consumers? The answer is: A better customer experience.
That is, your SaaS services provide them, for their money, with attention that makes them feel cared for, listened to, and distinguished.