RTB is a novel advertising technology that is changing the way advertising campaigns are run. It not only helps maximize reach but is also a beneficial alternative for growing in the online market.
If there's one thing we should highlight, it's that it benefits not only advertisers but also publishers, since integrating a real-time supply and demand system can allow for a free market so both parties can decide twitter database what's most beneficial.
Additionally, this means that companies can have greater access to user data and that advertising campaigns can be more effective.
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