but they measure those sales in two different contexts.

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Conversion rate is a metric that measures how many conversion actions you drive in a given time span. But while all sales are conversions, not all conversions are sales. So, conversion rate could apply to sales, but it could also apply to something like email signups.

Furthermore, even when it does refer to sales, conversion rate is typically used in paid ad campaigns. It’s measured relative to clicks, not leads. Lead close rate, meanwhile, looks at how many sales your sales team is closing.

So, both metrics can relate to sales,

How to calculate your close rate
At this point, you’re probably wondering how kuwait mobile number list pdf to calculate your lead close rate. Thankfully, it’s very easy to do. All you have to do is divide your total number of closed sales by your total number of leads and then multiply by 100. Written as a formula, it looks like this:

Total number of closed sales / total number of leads x 100 = lead close rate

So, let’s say that within a given timeframe, you generate 50 new leads and attempt to convert them into customers. Within that same timeframe, you successfully close 10 sales. Dividing 10 by 50 and multiplying by 100, you end up with a lead close rate of 20%.

Why does lead close rate matter?
The reason it’s useful to know the rate at which you’ve closed leads is that it can help you figure out how effective your sales efforts are. If you’re driving tons of leads, that means your marketing is doing great—but if your sales team is only able to convert a minuscule fraction of those leads, it may be worth rethinking your sales process.

Lead close rate is also useful because it can be used at different scales. You can see what your team’s overall lead close rate is, but you can also check out the close rate of your individual sales team reps. You’d probably expect to see a higher lead close rate among your more experienced reps.

You can even evaluate your lead close rate by doing some research to see what the average close rate is in your industry. Different fields experience different success rates, so it’s worth taking the time to see how you compare to the rest of your industry.