AI tools as search engines

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And I think that also with this brand entity will impact your visibility. What Google and what LLMs understand about your brand and the entities around your brand will make them more likely to surface your brand, your products, the things that you do in those conversational SERPs as we go forward.

So it's worth doubling down on long-tail queries that are associated with your brand because of this conversational space and because of this user journey as we go forward.


AI tools as search engines, includes users cambodia number searching more conversationally and expecting user generated content on sites. Platformization offers new opportunities to unlock value.
The other thing that's worth thinking about is that users are now having more opportunities to use search and use AI tools as search engines. So we've started to see a more platformization of ChatGPT, particularly ChatGPT-4, with custom GPTs and other tools like that.

And essentially, this is going to change the way that users think about how they search for information. Users can search more conversationally. They can say, "Hey, what should I do about this particular situation because I don't know what's going on," that sort of thing. So they'll be able to have more conversation, and they'll expect to be able to have more conversation in the SERP. So think about that when you're thinking about your long-tail queries, for instance.

And users are also going to sort of expect UGC as a sort of parallel to that. So we talked about the cyborg content, and I think that users are going to expect to be able to see like, okay, this is the polished content that's maybe generated by AI and maybe solves my query and that sort of thing, and this is the more sort of user-generated information.