Creating value is much more important than closing a sale

[mouakter13]

The reality is that it's better to have 10 well-qualified leads with a good chance of closing. It's much more effective than having 20 or 30 in your pipeline that won't reach the closing stage. This is because time and resources are better allocated.


This implies a change in paradigms and behaviors that must begin with sales leaders.

Encourage your sales team to identify deals where they can truly add value. The result will be happier, more loyal customers. This translates into more sustainable and profitable revenue.

Instead of asking, "When are you going to close that deal?", ask questions like, "What value can we provide for this prospect?"

It's also important to learn how to celebrate and reward forex database your team's achievements, even those beyond major closings or meeting the monthly goal. Things like customer anniversaries, positive reviews, referred customers, etc.

It's important not to neglect existing customers, as creating ongoing value builds loyalty.

Loyal customers are a vital resource for sustainable growth. Long-term relationships not only generate more revenue, but they also serve to strengthen your reputation and establish your business as a serious player in the market.


Repeat your success
Identify exactly what defines your sales success and repeat it. The best way to do this is with the right CRM . This will allow you to track actions. It will also allow you to identify patterns and standardize the reasons why you win and lose deals. You must thoroughly understand the actions that are driving your company's success. Make them integral parts of your sales process . It's the easiest way to succeed throughout your career.

At Pipedrive , continuously optimizing our processes to generate quality sales is a key part of our strategy. This is a constant cycle of learning and data analysis to inform our processes.