Email marketing is one of the oldest and most effective marketing strategies used by organizations. With micro-segmentation, you can increase the likelihood of email open rates. This is because emails are curated based on your audience’s preferences and needs, making them relevant to your purchasing behavior.
Helps predict financial performance
With many marketing strategies, there is no guarantee of profit. However, micro-segmentation can help you understand or calculate a concrete range of profits or revenue. As a result, you will also be able to predict where at&t email list you are in terms of your financial position.
Monitor movements within segments
By creating microsegments, you can monitor any changes among consumers. These can include changes in purchasing preferences, purchase frequency, customer expectations, and more. Based on these changes in preferences, you can further improvise your campaigns to increase ROI.
Micro-segmentation in B2B
In B2B terms, microsegmentation involves breaking down a company’s customer base into smaller subgroups. These subgroups share similar characteristics specific to individual consumers but may not necessarily represent the company as a whole. These characteristics can include your customers’ professional profiles, industry, organization size, and geographic location.