Off-page SEO involves content created on other websites. This is usually intended to help your business gain brand awareness, authority, and drive traffic to your business. You can do this through link building, affiliate marketing, and guest blogging.
Here’s what you can do to get your off-page SEO off the ground:
Use local SEO and get links from local directories when you target a specific region
For example, you can collaborate with blogs to develop product and holiday shopping guides.
Work with online publications to write product reviews and promotional content about what you offer.
Create a glossary
If your products involve unfamiliar terms, you should create a glossary. Don't assume that all your graphic design email list customers know all the fancy terms, as a glossary is a very effective ecommerce content marketing strategy.
A glossary provides a central location for customers to learn about your products or services, including the language associated with them. This will help them better understand your product category and purchase with confidence. When customers know what they need and what they are buying, they are more likely to be satisfied with their purchase.
A glossary is also an effective SEO strategy. This is because people will discover your e-commerce website through a keyword search as your website will rank higher for related terms.
Email
Emails help brands bridge the gap between themselves and their customers. A recent report shows that shoppers spend 138% more when marketing via email. This is compared to those who do not receive offers via email.