Even if you can improve your page load times by one second, it will result in better traffic, better bounce rate, and more conversions.
How to Reduce a High Bounce Rate
When evaluating your site’s bounce rate, the most important first step is to proceed systematically.
Here are six steps to take if your bounce rate is suffering and you want to see it as low as possible.
1. Choose a page with a particularly bad bounce rate
Even if the website has a high bounce rate everywhere, there should still be pages where a few pages have particularly high bounce rates. So, the first thing is to find those pages. Then navigate the page as any other visitor would and take notes.
Study the important metrics of the page. Look at the duration that people spend on it. Are they getting what they are looking for?
Look at the design, navigation, and content structure of the page and see if it helps manufacturing email list people achieve their goals.
2. Install a recording tool to observe how people browse
Website recording tools like Hotjar allow you to see how someone navigates your site.
You can see where people are moving their cursor, which buttons they are clicking, and whether they are close to a conversion or not.
Site logs highlight areas you can improve. This is pretty good for any page with a high bounce rate.
Once you use a recording tool, go to the page with the highest bounce rate and see how someone behaves before they leave.
A heat mapping tool can give you deeper insights into how visitors interact with your website. Get the full picture: movements in and around landing pages, clicks on call-to-action buttons, and more.