Key Metrics: Qualified Lead (SQL) conversion rate, average time spent on discovery calls, number of unique pain points identified per qualified lead.
Focus: Listen significantly more than you speak. Qualify leads rigorously and disqualify (move out of the funnel) those who are not a good fit quickly, to preserve valuable sales resources.
Stage 3: Solution Presentation & Proposal (Middle to Bottom of Funnel)
Goal: To present a tailored solution that directly addresses the prospect's qualified needs and outline the proposed next steps or formal offer.
Phone Role:
Guided Solution Demos: Often, this involves a virtual product demonstration cambodia phone number list or a presentation, but the phone call acts as the guiding narrative. Your sales representative actively walks the prospect through the most relevant features and benefits, answering questions, addressing concerns, and ensuring comprehension in real-time.
Proposal Walkthrough: When a formal proposal is sent, a dedicated follow-up phone call is absolutely essential. The rep walks the prospect through its details, highlights key sections, clarifies terms, addresses any lingering questions, and ensures they fully grasp the proposed value and investment.
Collaborative Refinement: For more complex deals, multiple phone calls may be necessary to involve various stakeholders, gather additional insights, and collaboratively refine the solution to perfectly match the client's evolving requirements.
Key Metrics: Proposal acceptance rate, meeting attendance rate for demos, average sales cycle length from qualification to proposal.
Focus: Be prescriptive, show quantifiable value, and reinforce how your solution uniquely solves their identified problems.
Stage 4: Negotiation & Closing (Bottom of Funnel - BoFu)
Goal: To address final objections, navigate pricing and contract discussions, and secure the definitive commitment to purchase.
Phone Role:
Direct Negotiation: Most effective and efficient negotiations happen live, over the phone. This allows for immediate back-and-forth, understanding subtle nuances in tone, addressing unspoken concerns, and reaching mutually beneficial agreements.
Prospects often have final questions
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