Social media is a great digital marketing strategy. Each of them, however, has special characteristics and offers different tools for developing digital marketing strategies .
In Latin America , the main social network used is Facebook. However, another network that is gaining many followers on the continent is Instagram . This network has grown by 23% per year, which is impressive.
Instagram is the social network for instant images and whatsapp number philippines videos. Through it you can tell stories in a humorous, creative and innovative way. Through it you can also carry and promote your brand or your company among a very large number of people.
Instagram is a very easy-to-use network. However, the big challenge is to create your personal profile or that of your brand/company, to be successful and attractive on this social network. Consider that it is a network with 400 million active users, used by 48% of the brands on the market and whose main users are between 18 and 34 years old.
The Instagram profile photo is the user's first contact with you or your brand. And since we are very visual beings, it is very important to know how to change, choose and master some tricks about the profile photos for this social network. Below we will present some tips on the technical aspects of how to choose and change photos for your Instagram profile.
How to choose a photo for your Instagram profile?
The image format on Instagram is square ( 1:1 ratio ), although there are applications that allow you to upload images to Instagram that are not square. Since the image format is in this ratio, we suggest that when choosing your Instagram profile photo, you consider some tips offered by the All Instagram page :
1. The subject must be in the middle of the image
In traditional photography, the first lesson would be to never center the subject within the frame. But by centering the subject in a 1:1 ratio image, we give it more strength and manage to direct attention to it.
2. Display size should be considered
This is an exercise that is not normally done: thinking about how the photo will be viewed by other people. But for Instagram, this is a very important element to consider, since the size of the view will be the size of a smartphone screen. Therefore, the frame must be closed, even if we lose the information of what is in the environment to focus on the objective of what wants to be shown.