A MarTech stack refers to a cell phone number database collection of these technologies that work together to improve marketing operations throughout an organization. The goal of MarTech is to make time-consuming processes more streamlined and efficient to better objectives and accelerate business growth.
How to Build a MarTech Stack for Your Business
Why You Should Invest in a MarTechs
Marketing technology is evolving every day, and with new software being introduced to the market, it is important that you stay ahead of the game and take advantage of this technology before your competitors do.
You see, the reason so many businesses are investing in MarTech is that the benefits of a MarTech stack are vast. By creating a marketing technology stack for your business you will be able to see how integrated all your systems and platforms are and how they have the power to enhance the entire customer experience, driving more sales and customer loyalty.
MarTech gives marketing teams the opportunity to understand the entire customer journey from start to finish - and beyond. By integrating your platforms and systems you will be able to view the customer journey on a holistic level and track every customer touchpoint - and who doesn't want that?
Another benefit of MarTech is that it helps your team market smarter. By understanding the entire customer journey (as stated above) your team is able to evaluate strategies, streamline information, and automate processes which make for a better customer experience and of course, this leads to more sales and greater customer loyalty.
At the end of the day, if you want faster and smarter marketing then MarTech is the right choice for your business.
Where to Start When Building Your MarTech Stack
With so many choices available on the market, it is important you have an understanding of your business goals and learn how each technology is able to help you reach those goals. Once you understand this, you will be able to add to your MarTech stack and build your marketing department's efficiency and better your bottom line in the process.
The kind of business you have will certainly impact the kind of technologies you choose, as some may serve your objectives more than others. When putting together your stack you need to discover which technologies would be foundational for your business and build from there.
Let’s take a look at the different types of marketing technologies available today:
Advertising Technology: This falls under quite a large umbrella as advertising technology refers to software and systems available to help in Search Engine Marketing, retargeting and ad tracking software. A Customer Relationship Management (CRM) system should be able to cover all of the above in a single location.
Customer Relationship Management: CRMs have the ability to align your sales, marketing and service teams. A strong CRM such as HubSpot, will track all your customers and prospects and provide your teams with insight into how your marketing campaigns are driving them through the sales pipeline.
Content Management System: This technology powers your website, blogs and landing pages and is designed to engage your prospective clients and consumers - guiding them effectively through the sales pipeline.
Experiential Marketing: This is a form of event marketing and refers to virtual events, webinars and online conference technology. In the new normal this kind of technology is vital for marketing purposes and with MarTech of this magnitude you are able to manage and optimize your events