Content in 2023
Content Marketing in 2023 -
Before we delve into the specifics, content should always these consider these 3 things:
1. The Audience
Know exactly who you are talking to and what they are looking for. It will enable you to answer the right questions using the correct keywords. The bigger picture: Created content needs to in alignment with other marketing campaigns - content that fails is often that which is solely produced for the sake of it. Time: Content marketing takes time to yield results, with time sensitivities attached to its production, including providing regularly updated versions.
The audience: Know exactly who you are talking to and what they are looking for. It will enable you to answer the right questions using the correct keywords.
The bigger picture: Created uk number for whatsapp content needs to in alignment with other marketing campaigns - content that fails is often that which is solely produced for the sake of it.
Time: Content marketing takes time to yield results, with time sensitivities attached to its production, including providing regularly updated versions.
Furthermore, its content serves 3 essent
Navigational: To help people understand the question at hand, as well as how your business can provide the best solution for it.
Informational: Most notably of the 3, people should feel as though they are attaining value and unique insight when consuming your content as this means their needs/desires have been satisfied.
Transformational: Good content, combined with good website design, should drive action by means of the viewer taking the next step, whether that be exploring your site more or becoming a lead.
2. Recession-proof Marketing With SEO
Marketers know all too well the importance of optimising content. In 2023, that is going to become even more critical. Those who have mastered content marketing win the confidence of stakeholders, who have previously shied away from investing in it, finding its justification difficult.
Investment in content has been minimal because it is not an exact science - unlike other marketing efforts, one cannot accurately predict how content will perform, and it is known to take longer to generate results in comparison to, say, social media advertising. However, as times of financial difficulty experienced by the world lately, the content has proven its importance.
During a recession, businesses have to cut costs, with marketing budgets often being the first to be slashed. As companies did this, many noticed that even though their advertising spend had decreased, they were able to maintain their levels of website traffic. The reason for this is SEO and the fact that content, when done right, can hold its own and speak for itself. It keeps your content steadily growing over time.
That said, content marketing remains a risky bet for many who have not yet jumped on the bandwagon. However, recent years have shown otherwise, especially in its ability to provide recession-proof marketing results. If you’d like to calculate the ROI of your content, read our blog post on how to do so here. It includes working out your cost of production and conversions. This can assist you with gaining buy-ins, as well as determining reasonable budgets for your content marketing strategy.