It mobilizes users who are hesitant to take action with you
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Increases trust in the brand
It helps to attract quality users back to the site.
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One Question on Everyone's Mind: Does Google Listen to Us?
Let's say you're sitting down with your guest and chatting. In the middle of the conversation, you start telling your friend about the Teflon pots you need so much. You get his/her opinions and maybe compare the quality and price of a few brands about these pots. When your guest leaves for the evening, you go to the search engine on your smartphone and lo and behold, a discount ad from Google for the exact pot you're looking for! How! Are our smartphones listening to us?
A YouTube user named Mitchollow, a US citizen, wanted to do a test on the subject and shared the results on his channel. Mitchollow first surfed the internet. Then he talked about the keyword "dog toys" for a while. Within minutes, ads for dog toys that were not there before the talk started to appear on the same sites.
Although we don't yet have an answer to the question of why Google is listening to its users, this situation is quite disturbing for many users.
Google does not deny this claim, in fact, it even explains it! With the contracts that we come across and approve without reading, or at least if we use one of the assistants such as Apple Siri or Google Now, we are giving permission for our data to be accessed, our voice to be automatically recorded, our microphone and location to be used, and therefore ads to appear in front of us. Even if we later turn off the permissions from the settings section, Google can still listen to our phones.