You should have different

[Liton120@]

landing pages and educational blog content that through different social media and email marketing channels will serve your lead generation purposes too. That’s why I’m going to show 5 powerful tactics you should use to turn your website into a B2B lead generation machine 1. Ditch your brochure website immediately There’s a seismic france email database shift going on in digital marketing as more and more businesses move from so-called “brochure” websites to website design geared towards content creation and inbound marketing, a perfect example of which is Kissmetrics’s resource-packed blog.


In fact, 76% of B2b marketers say they will produce more content in 2016 and a whopping 88% say they currently use content marketing as part of their marketing strategy (PDF). So what does having a brochure website actually mean? While working for online lead generation company Leadfeeder I’ve talked to plenty of decision makers who care more about how beautiful their websites are and how pictures are aligned than the value their websites provide.




That’s brochure-website thinking. It serves only to state that your company exists and it barely even serves the needs of your existing customers, nevermind potential customers. When a potential prospect visits your website they probably won’t turn into a lead if there’s not enough educational information. On these types of websites it’s often the case that there isn’t any analytics tracking, so it makes it impossible to measure ROI.