One of the most overlooked aspects of improving SEO on a website is optimizing meta titles.
If you can learn the little tricks to optimize them, you have the potential to improve your website's organic visibility significantly.
Whether you're looking to improve your website's SEO or increase the impact of a content marketing strategy, optimizing your meta titles is an important step.
In this article, we'll discuss best practices for writing and how your titles can impact your rankings and CTR (click-through rate) in search results.
What is a meta title?
Where do page titles or meta titles appear?
Tips for writing meta titles: SEO and tactics
Choosing words to improve CTR
Company and brand names
Appropriate length of meta titles
SEO errors in meta titles
Online tools to help you check meta title
What is a meta title?
Quick note: Meta titles are often called Page Titles.
You may also have heard of them as Web Titles or HTML Titles.
These meta titles are the title that is clicked on when they appear in the search sample cell phone number in philippines results (search engine results page).
To set a page title, use the <title> tag in the HTML around your text.
Most content management systems like Wordpress have automatic ways to set <title> tags around your website's page titles when creating new pages.
Why are these little tags so important?
These little tags tell people and search engines what the website is about.
They also give you an estimate of the relevance of a page to a search query.
For this reason, meta titles or title pages should be as precise and relevant as possible to the content of the page.
Where do page titles or meta titles appear?
In addition to your own website, page titles will appear on other sites that you should be aware of.
If you're trying to draw attention to your site in search results, you need a title that works everywhere.
1.- Browser tab
The title tag is the text that appears in your browser tab.
For this reason, your page title should be able to remind visitors what your page content is about in a simple, easy-to-remember way.