Advertisers can increase their bid for clicks to get more traffic than their competitors. And there are usually lots of competitors! It takes both a strong product and marketing skill to beat the competition.
You’ll need somewhere in the range of $2,000–$10,000 (USD) to launch a what is whatsapp number in philippines campaign on Baidu, depending on the management fees and how you sign up (more on this at the end of the post).
Are You Allowed to Advertise on Baidu?
You don’t need a Chinese business entity to advertise on Baidu. But, some topics are completely off-limits, and others are very tough to get working.
Cryptocurrencies
Surrogacy
VPNs
Religion
Pornography
Gambling
Very-limited topics include:
Finance
Medical
Dating
Gaming
Is Baidu Good for E-commerce?
Most Chinese people that intend to buy a physical product right away will tend to go straight to their favorite e-commerce platform, such as Tmall or JD.
However, Baidu search advertising is still useful for educating them. As they learn about products or even just explore a certain problem they have, that’s when you can begin to persuade them of the benefits of your products.
The more complex the purchase process, the more likely they will spend time researching on Baidu.
Also, note that Baidu ads can point to JD and Taobao stores as well.
Pay-Per-Click Definitions (for Newbs)
In case you’re totally new to PPC, here are some helpful definitions to help y