4. Create a competitor map

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After all of your data is collected, you can create your competitor map. A competitor map can be visualized in a variety of formats such as comparison charts, pie charts, scatter graphs and bubble maps. You croatia b2b leads can create these through design platforms like Canva, but there are also tools like Sprout that can automate visuals as well.

For example with Sprout’s Competitive Analysis Listening tool, you can view and export a side-by-side competitor comparison of key performance metrics across social, including share of voice, engagement, sentiment and impressions.

Sprout Social's Listening competitive analysis dashboard showcases metrics such as share of voice, total engagements, total impressions and average positive sentiment.
If you want to track and compare your competitors’ social media profiles, Sprout’s Competitor Performance Report shows analytics across major networks like Instagram, Facebook and X (formerly known as Twitter).

Examples of competitor mapping
As you execute competitive monitoring, you may discover you want to visualize the information differently based on your findings. Here are some examples of competitor maps to get you inspired.

SWOT analysis
A SWOT analysis chart is a classic example of a competitor map. It enables you to simply organize your competitors’ strengths, weaknesses, opportunities and threats, making it easier to understand the insights and compare them directly against yours.

For instance, in the example below, high engagement and social following are listed as strengths while not publishing as frequently as competitors is listed as a weakness. Also notice how in the “Opportunities” section, the brand has a chance to target a male audience better since they make up 20% of their market’s audience. And lastly, things out of their control like algorithm changes causing dips in performance is listed as a threat.