To solve this, you should create a more specific definition of bounce rate for your website in Google Analytics. For example, if a visitor interacts with an element of the page, you can create a virtual pageview in Google Analytics. This way, you can track how many people interact with your page. You also prevent Analytics from counting active viewers as bounces.
You should look at your analytics to identify the armenia phone number library different traffic sources of your users. This will help you identify the page on your website that needs the most bounce rate improvement. For example, users coming from an organic search engine query may find your content very helpful. But in return, the bounce rate and conversion rate may be higher.
Bounce Rate May Not Be Calculated As You Want!
The point to pay attention to is the non-interaction hit setting. If this setting is 'true', the bounce rate is calculated as 100% unless a second page is viewed. In other words, the visitor left without viewing another page after viewing 1 page.
But let's say we send page interactions such as scroll tracking or button clicks to Analytics via Tag Manager. When you set this non-interaction hit setting to false, Analytics evaluates every scroll or button click as an interaction. Therefore, the calculation is treated the same as if the visitor viewed a second page. This causes the bounce rate to change.
Tips to Reduce Bounce Rate!
1. Content Strategy
The most effective way to increase visitor engagement on your site is to highlight content that you think they will enjoy. Once you have identified this content, you can design your website so that the most engaging content is prominently displayed above the fold. For example, if you run an e-commerce site, ‘highlighting’ your best-selling items is an effective strategy, as these are the pieces of content most likely to earn a click from a visitor and generate a higher conversion rate. Whenever possible, all content should include titles, images, and descriptions that drive click-through rates.
If a significant percentage of your traffic is from returning visitors, another technique to reduce bounce rate is to keep your content fresh. Repeat visitors are more likely to engage with new, timely content, which increases engagement.