One of the biggest difficulties for web editors is knowing how to capture information from the client's briefing in order to write more targeted content within the criteria required by editors.
The content of a briefing may often be clear to the person who whatsapp philippines wrote it (editor, client), but not to the writers, and the reality of the business is that the proposed objective of Content Marketing strategies is, redundantly, the content.
In today's post we'll talk a little about how to best extract information from briefings and what an ideal briefing model looks like. But first:
What is a briefing?
The briefing is a very important tool for digital marketing , especially for content marketing . Without a doubt, it is a key resource for the company to have good communication with its clients. Thus, the briefing allows people to access information that the interlocutor wants to transmit objectively and clearly.
The main objective of this marketing resource is to understand the difficulties faced by customers at a given time and to perceive the customer's perspective on the services or products that the company offers.
The document contains data that the client provides to the marketing professionals involved in carrying out the campaign. Based on this information, the marketing agency will be able to develop the work in accordance with the objectives and expectations of the clients.
Now that you know what a briefing is and that this document requires the agency to request information from the client, you probably have some questions.
You may even be wondering about the general data that must be included in the document for it to be of quality:
Company objectives;
client objectives;
details about the product or service offered by the client;
sector where the client operates;
consumer profile;
current panorama.
It is important to know that a quality briefing is not long. The document must contain key information and must omit any data that does not help with the planning and implementation of the marketing strategy.