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If you want your site to rank on Google and increase organic traffic to your brand, you need to look beyond your on-page SEO strategy.

Off-page SEO is one of the essential parts of a successful SEO strategy. We explain what it is, how it works, and how to use it to increase the visibility of your site.

What is off-page SEO?
Off-page SEO refers to all SEO tactics that do not involve updating or publishing croatia email list content on your website .

In the past, many people used the terms “off-page SEO” and “ link building ” interchangeably, but there are actually many off-page SEO tactics you can use, including:

brand building
Creating quotes
content marketing
social media
and more.
These tactics help both search engines and users better understand your website and increase its authority, trust, and relevance .

Look at it this way:

Your website = on-page SEO
Another site or platform = off-page SEO
On-Page SEO vs Off-Page SEO vs Technical SEO
All SEO tactics can be classified into three categories: On-Page SEO, Off-Page SEO, and Technical SEO. But what is the difference?