Avoid “wild” keyword stuffing . Keyword stuffing is a forced filling of keywords within a web page to deceive Google spiders. It is a technique that is part of “ Black Hat SEO ” and that does not work because it leads to a penalty by Google.
Evaluate the relevance of the keywords with the page content . Decide where on the page to insert the keyword based on the content of the page itself.
Avoid keyword cannibalization. You should not optimize multiple pages on your site for the same keywords. This can confuse Google's algorithm and may even result in none of your pages being ranked.
Place your keywords as naturally as possible and do not overuse them : the text must obviously contain your keywords but above all it must be semantically significant.
Also remember that each page on your site should be “targeted” for a small usa phone number list group of keywords with a unique title, headings, description, and copy.
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