Convey authority to a trusted website

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To make a link nofollow, you will need to add the rel="nofollow" attribute in the link code. Nofollow links inform Google that the link should not pass PageRank .

The nofollow link is useful for two reasons:

When you need to link to a site but don't want to support it.
When the link generates a profit . Google has introduced rel="sponsored" (and rel="ugc") as an additional type of backlink attribute and prefers that users use rel="sponsored" for paid or profit-making links (such as paid ads list of japan consumer email banner ads, affiliate links, sponsored content) instead of rel="nofollow".
Keep in mind that nofollow links do not directly convey authority. However, they can help with brand recognition and referral traffic.

Follow links, on the other hand, are regular links with attributes that inform Google that the link should pass PageRank.

You could use a follow link to:


Help search engine bots understand the content topic
In short: Follow links signal Google to crawl a website, while nofollow links do not. PageRank is the metric that helps Google track whether a link is giving points to another website or not.

2. Links from users
Using user-generated links as a link building tactic is not the ideal way to go when you want to improve your SEO strategy. In fact, in the past, Google has penalized those who have tried to use user-generated links.