Interaction with referrals: Follow all the blogs, media, portals or influencers in your sector, and include them in Twitter lists. Once they are well segmented, interact and share content that may be of interest to your audience. If you are consistent in this task, they will soon be interested in your tweets and will share them on their accounts.
Human factor: Use friendly and direct language. Thank each user who shares your content and invite your new followers to learn more about your company. Ask open questions and always try to identify with your potential clients. Stay close to your followers and they will stay close to you.
Branding : Twitter can position you as a reference. Create branded hashtags associated with certain recurring content or take care of the photos of those tweets so that you are clearly and quickly identified. Creating a b2b email lists poland solid brand image on Twitter will help you stand out among other competing companies.
Don't obsess over followers
Many companies abandon their activity on Twitter because they find themselves unable to increase their community. We are not going to say that it is not important to reach a significant number of followers, but that is not everything. If there is one thing that Twitter stands out for, it is its endless opportunities.
Follow up with referrals, customers, or potential customers on a recurring basis, and check month by month who has followed you back and who hasn't so you can unfollow them. You can manage your community and get to know your followers better with tools like Manageflitter , Followerwonk by MOZ , or Twitter's own analytics tool .
Regardless of the number of followers you have, the important thing is that your tweets achieve a goal: that they are retweeted by a referrer, that they direct traffic to your website, that they motivate a mention from a third party, etc.
“Aside from followers, the important thing is that your tweets achieve objectives: retweets, clicks, mentions, etc. Don't forget this detail."
To get your tweet to generate interaction, you must take great care with its style: attractive image, call to action, use of niche hashtags, mentions... Think hard and make the most of your 140 characters.
Keep a close eye on daily Trending Topics (TT). Don't hesitate to take advantage of them whenever they might fit your business. A clever tweet could spread like wildfire here.