Keyword performance
The actual number of consumer keywords generated in the past 7 days: accounting for 15% of the accounts.
Data performance: The Matthew effect in keyword consumption is obvious, and actual consumption keywords are concentrated on nouns (fuzzy processing is performed to avoid malicious competition from peers and protect account rights).
4. Analysis of Internet User Behavior
The search term report for the past 7 days shows that the main keywords used by netizens to access ads are:
Wireless Recorder
Wireless Video Surveillance
Wireless video transmission
Wireless Devices
None of these three word accounts exist, so it is necessary iran mobile phone number list to judge the applicability of the keywords and make trade-offs.
5. Advertising copy
For customer advertising creativity, ordinary PCs and mobile devices share the same PC website. As mobile devices are the main consumer, the user experience will be very bad. This problem cannot be ignored.
If creative copy can better analyze user needs, it will be closer to user psychology.
The account structure itself is relatively reasonable, and the creative copywriting needs to be analyzed from the perspective of customer needs, and there is a lot of room for optimization;
On the original basis, the basic data such as account consumption, budget, and ranking are completely independent to avoid consumption confusion and mutual interference between the two ends;
Reasonably allocate keyword consumption, reduce the consumption proportion of high-consumption and low-conversion keywords, and make appropriate choices;
The account does not have the keyword, but the customer's main traffic keyword is added based on product considerations. Keyword elimination and introduction lasts for 10 days to achieve the effect of optimizing the account's keyword quality;
There is no need to say more about making a high-quality mobile site;
Bidding strategy tool, select key conversion words to do it;
The number of account keywords is relatively small. It is recommended to enable industry fixed investment and page promotion to expand more relevant traffic and match more uncertain traffic;
In some cases, the site is taken offline too early. Analyze whether the keyword bid is too high (see ranking) or whether the matching pattern is too general.
The account budget is limited, so refinement has to be done more thoroughly, mainly because the effects of existing keywords have not been fully activated.
Note: 1. Sensitive information has been processed; 2. This diagnostic report is not for any commercial purpose and is only used as a learning material.