According to a 2018 study by Smart Insights, email marketing was the most effective digital media channel, outperforming eight of the most popular methods.
It goes without saying that email marketing is still alive.
Image source: Smart Insights
Image source: Intelligent Insights
Email marketing is an incredibly useful tool for building customer relationships, japan email list nurturing leads, and increasing your conversion rate.
Darshan Somashekar, serial founder and CEO of new gaming upstart Solitaired, captures well why email is so effective. He explains, "Email allows us to knock on the customer's door, provide them with value and build a relationship with them. We increased the enjoyment of our Solitaire games by 14% simply by using email."
If you're ready to incorporate email marketing into your business growth strategy, read on to learn how to develop a beginner-friendly email marketing strategy that will drive positive results for your business.
Choosing your email marketing platform
Before embarking on an email marketing strategy, the first task is to choose the right email marketing platform for your business.