Many people associate color and visual shapes with certain brands
Posted: Sun Dec 22, 2024 6:31 am
94% of small businesses use Instagram for advertising, so in the midst of so much competition, it is precisely your visual identity that will differentiate you from the rest .
A design that represents your segment and what your audience is looking for will certainly capture people's attention.
Example: red color for CNN, YouTube, and Coca-Cola; yellow: McDonald's, Burger King, or CAT.
For this reason, you must have your identity well defined and philippine country code number present not only on Instagram, but everywhere.
To create an effective visual identity consider the following points:
Define your goals and what values you want to convey.
Create a document with information about your target audience and competitors.
Select a color palette, typography, and logo.
Bonus tip: this Adobe tool helps you create a color palette more quickly, even from an image.
Use the available resources
To attract customers through Instagram, we must test different content formats to see which one is most attractive to the public.
Stories: have a greater reach and you can post several times a day.
Highlights: save relevant information such as: customer testimonials, services provided or products sold, location, opening hours and anything else you think is necessary for the customer.
Lives: Do you want to offer long and relevant content? Then use live streams to answer your followers' questions, offer something of value and, at the end, if you want, sell a product or make an offer.
Carousel: just like live streams, it is ideal for sharing longer content, or several photos in a single location.
As it can hold the public's attention for longer, information retention will be greater.
Reels: short, quick, informative or fun videos, that's the idea behind reels.
You have 90 seconds to attract your audience and to do this we recommend that you use music, effects and text.
Some possibilities through it are:
Product or service demonstration.
Behind the scenes.
Quick tips and tutorials.
Special offers.
Produce quality content
The focus of your account should not be on selling your solution 90% of the time, but on teaching and delighting the people who follow you.
A design that represents your segment and what your audience is looking for will certainly capture people's attention.
Example: red color for CNN, YouTube, and Coca-Cola; yellow: McDonald's, Burger King, or CAT.
For this reason, you must have your identity well defined and philippine country code number present not only on Instagram, but everywhere.
To create an effective visual identity consider the following points:
Define your goals and what values you want to convey.
Create a document with information about your target audience and competitors.
Select a color palette, typography, and logo.
Bonus tip: this Adobe tool helps you create a color palette more quickly, even from an image.
Use the available resources
To attract customers through Instagram, we must test different content formats to see which one is most attractive to the public.
Stories: have a greater reach and you can post several times a day.
Highlights: save relevant information such as: customer testimonials, services provided or products sold, location, opening hours and anything else you think is necessary for the customer.
Lives: Do you want to offer long and relevant content? Then use live streams to answer your followers' questions, offer something of value and, at the end, if you want, sell a product or make an offer.
Carousel: just like live streams, it is ideal for sharing longer content, or several photos in a single location.
As it can hold the public's attention for longer, information retention will be greater.
Reels: short, quick, informative or fun videos, that's the idea behind reels.
You have 90 seconds to attract your audience and to do this we recommend that you use music, effects and text.
Some possibilities through it are:
Product or service demonstration.
Behind the scenes.
Quick tips and tutorials.
Special offers.
Produce quality content
The focus of your account should not be on selling your solution 90% of the time, but on teaching and delighting the people who follow you.