Examples of tripwires:
Mini-course lasting a couple thailand whatsapp number of days.
Webinar recording.
A trial brief/superficial consultation to assess the need for a full-fledged treatment.
The first lesson is aimed at familiarizing oneself with the product/service.
First individual training with a discount.
A small product that is a substitute, a representative of the main thing.
The choice of tripwire must be made in such a way that it perfectly harmonizes with the main product.
Read also!
"Marketing Department KPI: 11 indicators and calculation example"
Read more
Flagship product
Solving a customer's problem is the primary goal of a flagship product. It is chosen as the main product that brings in the bulk of profits after the lead magnet and tripwire attract the consumer to buy. The sales funnel is built around the flagship product/service, since all the others are built around it.
Before developing a product line and creating a sales funnel, it is necessary to determine the main product. Otherwise, there is a high probability of losing the budget due to the wrong choice of target audience, lead magnet and tripwire.
Case: VT-metall
Find out how we reduced the cost of attracting an application by 13 times for a metalworking company in Moscow
Find out how
Profit Maximizer
It is important to focus on the product that has the highest margin and can be successfully sold in addition to the main product. The profit maximizer strives to actively promote additional sales. When the buyer has already purchased the main product, he is offered the opportunity to buy something else. The main idea is to increase the purchase amount without increasing costs by 20-50%.
Here are some examples of income maximizers:
Additional products such as candy for flowers or a gift bag for a toy (included with this product).
After purchasing a key product, the customer is offered a discount on a new product from the line.
The buyer is recommended an improved and more expensive version of the main product.
Using this element of profit does not always lead to results, but without it you can miss 100% of possible income. Using the maximizer will increase the chances of increasing the average check amount.