Demographic and interest categories
Posted: Sun Dec 22, 2024 6:37 am
Also read: The GDPR points of attention for digital marketers
Cross device measurement with User-ID
If visitors can log in to your website or identify themselves in another way, you have the option to link behavior across multiple sessions and devices (such as laptop, tablet and smartphone). Of course, this may only be done with the user's prior consent (for example, when he/she creates an account on the website). It must therefore be clearly described in the privacy statement. If you do not have this consent, make sure that the 'Enable User ID function' is disabled.
Be transparent!
What should your privacy statement include?
Mention the above adjustments in your privacy statement, so that the visitor of your website knows what measures you have taken. You must therefore state which cookies you place, what their purpose is and when they are deleted. If you are going to measure cross device , this must also be stated in your privacy statement.
If you apply further remarketing, build profiles and offer the possibility of sharing content on social media platforms, then you must also specify which these are and for what purpose this is done. In other words, be transparent!
In Google Analytics you have the option to enable the demographic and interest category reports. This will provide you with data about your visitors on age, gender and interest, so that you can get a better picture of your visitors. Google determines this data based on the Google account and the type of websites that the visitor has viewed. As a user of a Google account, the visitor has/has not given permission for this. If you enable these reports (can be found under property settings), you must also state this in your privacy statement.
The elements that should be included in your privacy statement have already been largely described in the first part of this series .
What requirements should the cookie bar brazil whatsapp number list meet?
When other cookies are placed (for example from social media platforms, tools for personalization on the website, etc.), you must ask explicit permission. You must also ask explicit permission if you create segments in Google Analytics based on behavior on the website and then use them to create a target group list. This is the case, for example, if you create a segment of visitors who have put a product in a shopping cart and may have entered part of the ordering process, but have not placed an order. You often want to remarket this group to get them back to your website.
Explicit consent means that the visitor of your website must consciously perform an action to give this consent, for example by clicking on an agree button. It must then be clear what he/she agrees to. In the text of the cookie bar you must already indicate which type of cookies are placed and you must refer to the privacy statement and to the cookie settings. Here you must offer the possibility that the visitor has the choice which type of cookies may be placed and which not.
Examples of changing cookie settings
The website of the Dutch Public Broadcasting has a nice example of how they give visitors the possibility to adjust the cookie settings. Incidentally, their cookie bar is not yet GDPR-proof, since they still assume that you give permission by using the website. This is no longer sufficient after May 25, 2018, visitors must give permission by clicking on an agree button, for example.
Cross device measurement with User-ID
If visitors can log in to your website or identify themselves in another way, you have the option to link behavior across multiple sessions and devices (such as laptop, tablet and smartphone). Of course, this may only be done with the user's prior consent (for example, when he/she creates an account on the website). It must therefore be clearly described in the privacy statement. If you do not have this consent, make sure that the 'Enable User ID function' is disabled.
Be transparent!
What should your privacy statement include?
Mention the above adjustments in your privacy statement, so that the visitor of your website knows what measures you have taken. You must therefore state which cookies you place, what their purpose is and when they are deleted. If you are going to measure cross device , this must also be stated in your privacy statement.
If you apply further remarketing, build profiles and offer the possibility of sharing content on social media platforms, then you must also specify which these are and for what purpose this is done. In other words, be transparent!
In Google Analytics you have the option to enable the demographic and interest category reports. This will provide you with data about your visitors on age, gender and interest, so that you can get a better picture of your visitors. Google determines this data based on the Google account and the type of websites that the visitor has viewed. As a user of a Google account, the visitor has/has not given permission for this. If you enable these reports (can be found under property settings), you must also state this in your privacy statement.
The elements that should be included in your privacy statement have already been largely described in the first part of this series .
What requirements should the cookie bar brazil whatsapp number list meet?
When other cookies are placed (for example from social media platforms, tools for personalization on the website, etc.), you must ask explicit permission. You must also ask explicit permission if you create segments in Google Analytics based on behavior on the website and then use them to create a target group list. This is the case, for example, if you create a segment of visitors who have put a product in a shopping cart and may have entered part of the ordering process, but have not placed an order. You often want to remarket this group to get them back to your website.
Explicit consent means that the visitor of your website must consciously perform an action to give this consent, for example by clicking on an agree button. It must then be clear what he/she agrees to. In the text of the cookie bar you must already indicate which type of cookies are placed and you must refer to the privacy statement and to the cookie settings. Here you must offer the possibility that the visitor has the choice which type of cookies may be placed and which not.
Examples of changing cookie settings
The website of the Dutch Public Broadcasting has a nice example of how they give visitors the possibility to adjust the cookie settings. Incidentally, their cookie bar is not yet GDPR-proof, since they still assume that you give permission by using the website. This is no longer sufficient after May 25, 2018, visitors must give permission by clicking on an agree button, for example.