Add to Cart is a metric

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Ken Christensen of Christensen Recycling says, “If you have the tools and tracking in place to see which customers are most active on your site and their lifetime sales/revenue, this is a great metric to have. A huge benefit of this is being able to track where your best repeat customers are coming from. If one traffic source is delivering a lot more customers who are spending more money, you can focus more time and money on those traffic sources.”

Cayley Vos of Netpaths Design adds: “The custom ‘Customer Lifetime Value’ dimension is an underrated but extremely clever way to get more users to take action on your site. We track users’ product purchases and offer better deals and more coupons to big spenders.

This is an example:

When a user purchases a product for the first time, we malaysia email database for sale save the product revenue as a custom dimension and use it for their subsequent purchases. We then group the LTV into absolute dollar buckets.



So if a person has a current LTV of $7,500, we add that to the $5,000-$1,10000 bucket.»

Public Relations Placements
Bogdan Marinescu from Digital Trails says: “As part of our agency’s online visibility services for eCommerce, we are often asked to support clients with Digital PR or as we like to call it, Performance PR. Performance PR because we not only track brand mention or backlink to clients’ sites, but we also set up custom dimensions in Google Analytics to help us understand referral traffic from PR placements, sessions, and user behavior in more detail.