Table of contents
1. Industrial Buyer: What does it mean?
2. Industrial purchasing behavior
3. The decision-making process of an industrial consumer
4. Tips for the industrial consumer
Before starting the industrial purchasing process, the company must be clear about the particularities of the industrial consumer , know their preferences and evaluate their behavior. Once these guidelines have been defined, they must be assigned a degree of relevance, that is, determine the factors that are most important to us when purchasing merchandise. From there, start looking for the ideal supplier for the order.
1. Industrial Buyer: What does it mean?
When we talk about industrial buyers, what do we mean? The industrial consumer refers to a person or entity that buys goods or products for use in their own business operations. This is the big difference with the final consumer.
The industrial consumer has a complex purchasing process , in which different factors intervene in their decision-making process. B2B purchases, in addition to being complex, are long and a large number of sources are used to compare, analyze and research before hiring or making the final purchase.
According to research conducted by the IEEE Industrial Buy Cycle Study , B2B mexico phone number search marketers do not have a preferred source of information. What shortens the sales cycle is having a multi-channel industrial marketing strategy, in order to connect with our potential client or buyer persona at any stage.
The industrial consumer acquires products or services to manufacture other goods.
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2. Industrial purchasing behavior
In the industrial sector, a small number of industrial buyers concentrate the majority of the sector's purchases and are usually located in the same geographic area. In addition, business relationships are usually long-term. All these aspects of industrial purchasing behavior allow industrial suppliers to customize solutions for their customers.
B2B relationships in the industrial sector are carried out between experts, therefore, the sales team of the supplier company must have an exhaustive knowledge of the industry, its industrial consumer and its products, in order to know all the aspects that justify their price.