Situation, where your salesperson will try to understand the scenario and who the customer is;
Problem, where the seller creates or shows the customer that he has a problem;
Implication, where the consequences of not solving the problem are presented;
Need, where your product becomes something necessary to solve the problem.
These four steps must be followed with the right questions, to make your potential client more philippine cellphone number prepared to listen to your proposal in the end and, consequently, buy your solution.
Referral discount
The strategy that will help you close the first sale is to offer a discount and negotiate the value of the plant at cost price.
chances of selling, because very few companies will offer a low price like that and, despite not having a large profit margin, you will already have a project in your portfolio and will be able to present it in the next negotiations.
It is important to remember that when you do not have any customers, sales become more difficult, but every solar energy company goes through this moment.
Don't set your expectations too high, because, on average, you will be able to close a project with margins of around 20% to 30% and this is a good value to start with.
Selling to influence cycles
Solar energy is a product with immense sales potential through influence and you can start by using your personal circles to make your first sale.
The first cycle to work on is your acquaintances and friends, through word of mouth. Here you have more access to negotiate and explain the advantages of having a solar system, so the chances of closing a sale are high.
The second circle is friends of friends or people who are two steps away from you directly.
And the third circle is the unknown people in your region, who will find out about your company through word of mouth.
A large part of the first sales that all companies in the sector close are through these cycles, without having to invest any real money, just time.
Need help? We know how to improve solar sales and sell solar systems like hot cakes
We can help you implement these strategies in your company so that you can achieve the same results that Cordeiro Energia had with our help.