Just like a football club, brands also need fans. Users who are so enthusiastic about the brand and/or product that they are proud to use it and like to share it with others. Because a message from a friend is much stronger and more credible than a message from a brand itself. A well-known example is Apple, which has a huge group of loyal fans, but a brand like Tony's Chocolonely also does incredibly well in this respect. Why? Their message goes beyond just selling a product. In addition, they always come up with new, creative ideas to involve their fans in the brand.
Marketing departments should therefore be less concerned with coming up with slick advertising campaigns, but more with building a bond with their users. Modern technologies such as digital experience platforms that link different tools using open APIs and thus enable a seamless customer journey are indispensable. They make the interaction with the customer truly personal and ensure that previous contact moments are included in the next experience.
After all, the most recent distinctive customer experience is automatically the reference for all subsequent customer experiences, wherever they may be. So, as a company, make sure your digital experience stands out and gather as many fans as Bayern Munich!
What are the consequences of the GDPR for email marketing? Many marketers are still struggling with countless questions. And time is running out: you really have to make sure you comply with korean phone number whatsapp the legislation by May 25. Below you can read the answers to the most frequently asked questions about the GDPR among email marketers.
1. Can I still email my current database from May 25, 2018?
There has been a lot of writing and blogging about the GDPR for some time now. On the one hand, you read that email marketers have arranged their activities well with the Telecommunications Act and the Email Code, but you also read that email marketers have to ask each contact for an opt-in again. What is true? This makes email marketers uncertain and for that reason many ask whether they can continue on the current path after May 25.
As long as you comply with laws and regulations, there is nothing wrong. You can continue to mail your current database after May 25. It remains important that you may only send commercial mailings to contacts who have given permission for this. This permission or opt-in has been well regulated for years with the current Telecom Act.
Obtaining consent from your customers and prospects to send them commercial mailings will certainly remain in force. Even after 25 May 2018. The GDPR does not change this.