Coming back to landing page optimization
Posted: Sun Dec 22, 2024 7:00 am
The search “ best prices on sneakers for kids ”, even if it contains the words you chose, takes on a completely different meaning. For this reason, Google Ads will notice the lack of correspondence and will not show your ad. If you want to delve further into the topic, you can watch the video by Gianpaolo Lorusso , the founder of ADworld Experience. Coming back to landing page optimization, your job now is to provide the best interface possible while keeping in mind what your visitor's intent is. You are no longer constrained by rigid patterns that forced you to use specific keywords. You must put yourself in your customer's shoes and realize what they expect to find on the page they are about to land on.
Try the strategy of starting with broad match area code philippines mobile number and only then switching to the new Google Ads phrase match illuminated signs Susan Wenograd has listed, in an article (in English) on the Search Engine Journal blog, 8 simple tips for creating Google Ads that will make you more money. Some of these are very well known, although Susan was right to repeat them. I have already told you about others in this article. What I want to talk to you about now, however, is the strategy of changing the type of keyword match over time. The suggestion is to start your campaign with only broad match so you have a good base of information to analyze.
After a period of time that you yourself deem appropriate, you will have a more complete vision of the terms that lead to better conversion. Armed with this information, you are now ready and more aware to move on to other types of correspondence. Depending on the results obtained, in fact, on Google Ads you can switch to the new phrase match or directly to the exact match. How to Increase the Quality Score of Your Google Ads How to improve quality score on Google Ads Let’s start by better understanding what a high Quality Score means. It means that your ad and landing page are highly relevant and useful to a user searching for your keyword.
Try the strategy of starting with broad match area code philippines mobile number and only then switching to the new Google Ads phrase match illuminated signs Susan Wenograd has listed, in an article (in English) on the Search Engine Journal blog, 8 simple tips for creating Google Ads that will make you more money. Some of these are very well known, although Susan was right to repeat them. I have already told you about others in this article. What I want to talk to you about now, however, is the strategy of changing the type of keyword match over time. The suggestion is to start your campaign with only broad match so you have a good base of information to analyze.
After a period of time that you yourself deem appropriate, you will have a more complete vision of the terms that lead to better conversion. Armed with this information, you are now ready and more aware to move on to other types of correspondence. Depending on the results obtained, in fact, on Google Ads you can switch to the new phrase match or directly to the exact match. How to Increase the Quality Score of Your Google Ads How to improve quality score on Google Ads Let’s start by better understanding what a high Quality Score means. It means that your ad and landing page are highly relevant and useful to a user searching for your keyword.