Featured snippets answer a user's question well enough to be featured on the first page of search results
Posted: Sun Jan 26, 2025 7:13 am
Create pages for each product, service, and location. Use relevant keywords.
Use a NAP citation (short for Name, Address, Phone Number). Include this information in the footer of your website.
GBP
Screenshot by Britney Steele
3.
, so they're a great way to rocket to the top of SERPs.
To optimize for featured snippets, structure your content to address common search queries as clearly and concisely as possible.
If you use the search keyword "is payroll software argentina whatsapp number database a good investment," this is what pops up as a featured snippet. The first sentence clearly answers the question.
Featured snippet
(Image source)
And since featured snippets cover 50 % of a mobile screen, you want your business to appear in that space. That means more eyes on your brand and higher click-through rates.
4. Doubling down on responsive web design
Instead of having separate sites for desktop and mobile, why not use the same code for both?
This phenomenon is known as a responsive website, and it's essentially one consistent version of a site. A responsive site can determine what type of device a visitor is using, and based on that, the site will adjust the layout of its content to fit the user's screen size.
Instead of the three columns it displays on desktop, it compresses to one or two columns depending on the size of the device.
Use a NAP citation (short for Name, Address, Phone Number). Include this information in the footer of your website.
GBP
Screenshot by Britney Steele
3.
, so they're a great way to rocket to the top of SERPs.
To optimize for featured snippets, structure your content to address common search queries as clearly and concisely as possible.
If you use the search keyword "is payroll software argentina whatsapp number database a good investment," this is what pops up as a featured snippet. The first sentence clearly answers the question.
Featured snippet
(Image source)
And since featured snippets cover 50 % of a mobile screen, you want your business to appear in that space. That means more eyes on your brand and higher click-through rates.
4. Doubling down on responsive web design
Instead of having separate sites for desktop and mobile, why not use the same code for both?
This phenomenon is known as a responsive website, and it's essentially one consistent version of a site. A responsive site can determine what type of device a visitor is using, and based on that, the site will adjust the layout of its content to fit the user's screen size.
Instead of the three columns it displays on desktop, it compresses to one or two columns depending on the size of the device.