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Learn how Micromania-Zing improved brand visibility and taiwan contact number customer engagement with Sinch’s Rich Communication Service (RCS).
Micromania-Zing, a brand owned by video game retail giant GameStop, wanted to strengthen customer engagement while increasing brand visibility. Their main goal was to simplify transactions and provide a seamless, hassle-free customer experience.
Micromania-Zing was facing low customer engagement. To solve this problem, the company started working with Sinch and used rich SMS to communicate with its customers on various initiatives, including promotions, loyalty offers, pre-orders, etc. Almost immediately, the company saw an increase in sales and improved customer engagement. However, rich SMS has its limitations, such as its maximum length of 160 characters. To overcome this problem, Micromania-Zing started looking for alternative solutions that could complement their use of rich SMS and increase customer engagement.
A powerful and practical RCS strategy with Sinch
Sinch recommended an RCS solution to Micromania-Zing, which quickly transformed its approach to customer engagement. RCS not only allows messages of more than 160 characters to be sent, but also offers up to four calls to action to be used to redirect customers to different categories, directly within campaigns. This gives customers a richer and more convenient experience, as they can now interact with Micromania-Zing within their messaging app.
RCS Noël Micromania
Improved brand visibility and customer engagement
Micromania-Zing is pleased with these remarkable results. Their reading rate has doubled, thus improving the visibility of the brand among its customers. In addition, the brand's click-through rate with RCS has increased sevenfold, compared to previous enriched SMS campaigns. Micromania-Zing has also seen a significant improvement in the redirection rate to its site with RCS, 120% higher than with enriched SMS. This translated into a reading rate 86% higher than that of their newsletters, marking a new record in their customer engagement statistics.