If you’re a content marketer, you probably have ten or more different ways of knowing just how effective your campaign has been.
However, if you’re from an advertising background, or you’re in a more managerial or supervisory role (CEOs, business owners), then you might not understand or know how to measure the success—or failings—of saudi arabia number your company’s content marketing efforts.
I deal mainly with content and search marketing, and I always see this problem, so I decided to create this post to get people (advertisers, executives, etc.) up to speed with what’s happening with their content marketing.
In this post, I’m going to discuss three content marketing “effects,” which I have named: Evergreen, Blow Up, and Warmth.
By the end, you’ll understand how these effects work, how to evaluate the impact of your campaigns, improve future results, and make informed decisions about where and when to invest.
I’ll be going into each effect in detail.
But, before I do, it will be worth explaining the difference between what an advertiser sees (and thinks) when they analyze data from an advertising campaign versus what content marketers see when looking at the data for blog posts, articles, videos, etc.