Other important factors for international SEO
Posted: Sun Dec 22, 2024 7:04 am
It is a long but necessary process, especially before launching a website in another language, and it has to be carried out by an SEO professional who knows the language and the local market very well (it is not the same, one of the worst mistakes in international SEO is confusing language with country).
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ADS illustration
Now that we have these new keywords, we can associate them with code phone number philippines our keywords in the initial language and with the corresponding pages. This process is valid whether your startup is an ecommerce with product descriptions, a marketplace with geographic nodes, news, blog articles, landing pages or any other piece of content.
Location of servers and CDNs
The importance of the location of the server itself as a ranking factor has been minimized (but never completely excluded) by Google, but its impact on SEO has been confirmed by different experiments, among which we can highlight this interesting SEO test .
Still, this is one of those elements that, in the context of a startup where what matters most is growth and prioritizing tasks and expenses, we can do without.
Of course, it's not all about Google. If organic visibility in China is going to be very important for your startup's website, the presence of a server in China will be necessary, since this is a very important ranking factor for Baidu.
Then there is one very important thing to take into account: although the presence of the hosting in the same country has a very small direct impact on the rankings, its indirect impact can be much greater if the website, being located in our country, has an insufficient loading speed from other countries that are important for the business.
For this reason, an excellent solution for international SEO for a startup that has very aggressive growth plans in several countries, but does not have the time or resources to manage different servers in several regions at the same time, is to use a good CDN system.
In this way, the content will always be offered from the server location closest to the user-agent, with a positive impact on the loading speed of the website.
Find out here how a CDN works and its benefits for SEO
Top SEO Professional Skills
Check out the statistics and opinions of industry leaders
Download the study! →
ADS illustration
Now that we have these new keywords, we can associate them with code phone number philippines our keywords in the initial language and with the corresponding pages. This process is valid whether your startup is an ecommerce with product descriptions, a marketplace with geographic nodes, news, blog articles, landing pages or any other piece of content.
Location of servers and CDNs
The importance of the location of the server itself as a ranking factor has been minimized (but never completely excluded) by Google, but its impact on SEO has been confirmed by different experiments, among which we can highlight this interesting SEO test .
Still, this is one of those elements that, in the context of a startup where what matters most is growth and prioritizing tasks and expenses, we can do without.
Of course, it's not all about Google. If organic visibility in China is going to be very important for your startup's website, the presence of a server in China will be necessary, since this is a very important ranking factor for Baidu.
Then there is one very important thing to take into account: although the presence of the hosting in the same country has a very small direct impact on the rankings, its indirect impact can be much greater if the website, being located in our country, has an insufficient loading speed from other countries that are important for the business.
For this reason, an excellent solution for international SEO for a startup that has very aggressive growth plans in several countries, but does not have the time or resources to manage different servers in several regions at the same time, is to use a good CDN system.
In this way, the content will always be offered from the server location closest to the user-agent, with a positive impact on the loading speed of the website.
Find out here how a CDN works and its benefits for SEO