Importance of priming above the fold
Posted: Sun Dec 22, 2024 7:07 am
Those who deal with performance, UX and SEO must be able to merge the priming effect described by psychology into a good strategy . To go beyond optimization or web aesthetics.
How Much Time People Invest Above the Fold According to Nielsen
Here we are talking about a slightly different subject: CRO. That is, conversion rate optimization. We must ensure that every point of the website is optimized in order to make the portal immediate, simple, capable of simplifying use and navigation. As Steve Krug would say ?
Optimize above the fold
We need to create a website that frees people from thinking “how saudi arabia cell phone number do I do this?” so that we can increase the chances of getting past the most important point: above the fold. Studies by Jakob Nielsen also suggest that people invest a lot of time in this area of the publication:
“ Users spent about 57% of their page-viewing time above the fold. 74% of the viewing time was spent in the first two screenfuls, up to 2160px”.
Users spend 57% of their time viewing the above the fold. We go up to 74% if we stay above 2000 pixels. The data changes if we consider mobile , since the situation is more fluid and the use of the device is different. This is why it is important to apply the logic of the priming effect.
A performing above the fold must be fast and immediate, but above all far from any problems in terms of user experience. Especially today that the factors of the Core Web Vitals come into play which do not only concern the loading time but also the stability and reactivity of the elements.
How Much Time People Invest Above the Fold According to Nielsen
Here we are talking about a slightly different subject: CRO. That is, conversion rate optimization. We must ensure that every point of the website is optimized in order to make the portal immediate, simple, capable of simplifying use and navigation. As Steve Krug would say ?
Optimize above the fold
We need to create a website that frees people from thinking “how saudi arabia cell phone number do I do this?” so that we can increase the chances of getting past the most important point: above the fold. Studies by Jakob Nielsen also suggest that people invest a lot of time in this area of the publication:
“ Users spent about 57% of their page-viewing time above the fold. 74% of the viewing time was spent in the first two screenfuls, up to 2160px”.
Users spend 57% of their time viewing the above the fold. We go up to 74% if we stay above 2000 pixels. The data changes if we consider mobile , since the situation is more fluid and the use of the device is different. This is why it is important to apply the logic of the priming effect.
A performing above the fold must be fast and immediate, but above all far from any problems in terms of user experience. Especially today that the factors of the Core Web Vitals come into play which do not only concern the loading time but also the stability and reactivity of the elements.