Algorithm of project sales in construction
Posted: Sun Dec 22, 2024 7:07 am
Let's look at project sales in B2B construction as an example. The bulk of equipment and resources in this case are already known at the planning stage. Contract models differ in the method of determining the contractor, who is selected during a tender or based on the results of closed negotiations, taking into account the cost and equipment of competing companies. In construction, project sales are also called object sales: they are tied to a specific object.
The procedure for concluding a kuwait phone number transaction in this case is standard:
A circle of participants is being formed.
A sales methodology is being developed.
Working with selected potential customers.
A plan is being drawn up.
Delivery is in progress.
The key task is to establish sustainable contacts for cooperation, which are then used to coordinate actions.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153114
Funnel for managing project sales
Let's consider the sales funnel as applied to project sales. Its essence is the ability to observe the stages of project development, the speed of the client's movement through each of them, upward movement (in the process of moving away from the moment of concluding the deal). The latter can be observed with significant changes in conditions, interruptions in financing, and the involvement of new people in the work. The sales funnel helps to determine needs and make timely adjustments to the project when the situation changes.
Therefore, the sales funnel is the main sales management tool. It is a changing system, the data in which must be updated, and the results discussed at meetings under the management of the sales department manager. If this is not done, the funnel is useless. This tool is easier to imagine using a CRM system: it reflects not only its specific stage, but also the role of each employee at any stage.
Funnel for managing project sales
Source: shutterstock.com
Key Patterns for Project Sales Funnel
Any stage of it is characterized by the fact that it is possible to change the conversion, that is, the ratio between clients who have concluded a deal or moved on to the next stage, and potential clients who have abandoned the product. In particular, at the stage of accepting applications, some of them may be rejected after a detailed review.
The funnel should not have an excessive number of stages. Optimally, from five to seven, which allows for the necessary management of each of them.
Each stage corresponds to certain business processes with specified behavior patterns. In the B2B sales segment, there are about 30 of the latter, of which no more than 10 are key. All these patterns are indicated in the company's sales book, according to which trainings are systematically conducted for employees of the relevant department.
Each stage of the funnel has at least one quality indicator, which allows a sales specialist to clearly assess the stage’s completion.
Projects move along the sales funnel, and they usually imply several decision-making centers, which can be located in different organizations. Therefore, when using a CRM system, several project cards are created with the decision maker indicated, and they must be linked to each other, combined into one card if necessary, otherwise an objective analysis of the funnel is impossible.
The procedure for concluding a kuwait phone number transaction in this case is standard:
A circle of participants is being formed.
A sales methodology is being developed.
Working with selected potential customers.
A plan is being drawn up.
Delivery is in progress.
The key task is to establish sustainable contacts for cooperation, which are then used to coordinate actions.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153114
Funnel for managing project sales
Let's consider the sales funnel as applied to project sales. Its essence is the ability to observe the stages of project development, the speed of the client's movement through each of them, upward movement (in the process of moving away from the moment of concluding the deal). The latter can be observed with significant changes in conditions, interruptions in financing, and the involvement of new people in the work. The sales funnel helps to determine needs and make timely adjustments to the project when the situation changes.
Therefore, the sales funnel is the main sales management tool. It is a changing system, the data in which must be updated, and the results discussed at meetings under the management of the sales department manager. If this is not done, the funnel is useless. This tool is easier to imagine using a CRM system: it reflects not only its specific stage, but also the role of each employee at any stage.
Funnel for managing project sales
Source: shutterstock.com
Key Patterns for Project Sales Funnel
Any stage of it is characterized by the fact that it is possible to change the conversion, that is, the ratio between clients who have concluded a deal or moved on to the next stage, and potential clients who have abandoned the product. In particular, at the stage of accepting applications, some of them may be rejected after a detailed review.
The funnel should not have an excessive number of stages. Optimally, from five to seven, which allows for the necessary management of each of them.
Each stage corresponds to certain business processes with specified behavior patterns. In the B2B sales segment, there are about 30 of the latter, of which no more than 10 are key. All these patterns are indicated in the company's sales book, according to which trainings are systematically conducted for employees of the relevant department.
Each stage of the funnel has at least one quality indicator, which allows a sales specialist to clearly assess the stage’s completion.
Projects move along the sales funnel, and they usually imply several decision-making centers, which can be located in different organizations. Therefore, when using a CRM system, several project cards are created with the decision maker indicated, and they must be linked to each other, combined into one card if necessary, otherwise an objective analysis of the funnel is impossible.