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You probably already know that digital marketing KPIs (Key Per saudi arabia phone number formance Indicators) are a key part of measuring performance through your digital marketing strategy.
But with so many options to choose from, and so many businesses going through digital transformations, how do you know where to start or what to shift if you need to try something new?
Read on for a practical overview of essential KPIs for digital marketing and how to choose them for your initiatives, campaigns, and communications.
What is a KPI?
The term KPI refers to a metric that you use as a baseline to measure performance. They may be referred to in a digital or non-digital context and are typically numbers that may refer to any area of business, including financial structures, productivity, or consumer behavior.
The right KPIs for digital marketing will inform your future strategy, so it’s best to start out determining what the best KPIs are for measuring digital performance from the get-go. You will need to establish which area of your business or target goal you need