In many ways, market research is a creative opportunity. You’re listening to peop russian email address le and, as a brand, hearing what they have to say. This data then informs your business decision’s strategy development, and can drive creative innovation.
Market research goes beyond just collecting data.
Of course, it’s important to tune into what people are saying about your brand. However, you also want to understand their motivations, expectations, and pain points. You want to try to uncover the story behind the data.
Remember, customers just give you data. They rarely give you insights. It’s up to the brand to glean the insights from the data. So it’s a two-step process:
Data collection: Collect the data to find out what customers are saying and doing.
Data analysis: Analyze the data to find out what customers are thinking, wanting, and needing, where