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Do you want Google to notice you without having to pay for it?

Posted: Sun Dec 22, 2024 7:23 am
by mouakter12
It doesn't have to have very bright or flashy colors that blind readers' eyes when they open the computer screen, although it is clear that newsletters with minimal text and a nice format with images are successful.

But the most important thing is that they are brief, concise and easy to read and skim. They also have to be inviting to click on the elements , that is, they have calls to action (CTA), as well as being “mobile-friendly” , since mobile phones are devices that stand out for being friendly to this type of campaign: in fact, more than 50% of newsletter openings were made by Apple or Android systems already in 2013 .

As we have been highlighting, the design must be irresistible but allow the user to follow the body of the newsletter without complications: it is best to divide the section into columns and be very clear about what to publish in each one:

• The font is important because it helps reinforce the tone and style we want to convey – more or less seriousness. It is also essential to establish the font size, both for titles, subtitles and the rest of the text.


• The header is one of the most important sections because it is, so to speak, our cover letter and what readers see first – which determines whether or not they will continue reading us. The header should include the name of the newsletter, its number, the company brand –obviously- and the date of publication.


• It is essential to offer the user the possibility of unsubscribing , not only out of kindness, but also due to legal imposition .


3. Perfect your design
Images, colours… design in general is the first power of attraction – match it free australian email leads to the style of your brand and your target –, so it is a good idea to dedicate some time to pre-establishing and fixing the design of your news: do not ignore its power.


Image


4. Personalize your news
There are email campaign creation tools that allow you to create different contact lists when sending newsletters , so that you can segment the appropriate information or campaigns for each of the contacts .


This allows for personalization and a closer relationship with the reader that makes them feel understood and listened to. It also contributes to their loyalty.


5. Choose your subject line and sender name
It has been proven that if the sender's name is a real person, the number of openings increases. However, make sure it is something recognizable so that it seems familiar and does not generate distrust in readers.

As for the subject line, it should be brief, consistent with the content and attention-grabbing .

Using email marketing tools, you can run “A/B” type sending tests to find out what works best in your launches.