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Concise and transparen how?

Posted: Sun Dec 22, 2024 7:28 am
by Arzina3225
Have you ever been helped by a customer service bot? Do you already order products via your own voice-controlled assistant? And are you already familiar with augmented reality and artificial intelligence ? We are at the basis of the third wave of automation. After the internet and the dominance of the mobile phone, we are dealing with smart technologies with self-learning systems. This allows customers to be helped faster and service is optimally tailored to the personal preferences of the customer. What does that mean for your company? What can you expect and how can you anticipate the day after tomorrow?


Technologies are developing at an exponential pace. Anticipating the consequences of these developments is essential. Steven van Belleghem provides a glimpse into the day after tomorrow in his book ' Customers the day after tomorrow ' (aff.): a world in which Artificial Intelligence (AI) plays a central role in dealing with customers. Van Belleghem shows in what ways companies are already working on this new world and gives tips on strategies and investment axes that you can apply yourself within your company.


Since May 25, 2018, the General Data Protection Regulation (GDPR) has been in effect. Transparency is one of the most important components of this. That is why every organization – from self-employed persons to multinationals and from sports clubs to foundations – will have to draw up a new privacy statement. What should your new privacy statement contain? In this article, I will summarize the most important components for you.



You would almost think that the GDPR contradicts itself. The law states that you must take 'appropriate measures' to sufficiently inform a data subject (that is, the person to whom the indonesia mobile number list personal data belongs). And this must be done in a 'concise, transparent, comprehensible and easily accessible form and in clear and simple language'. The law prescribes what you must inform the data subject about. These are quite a few points, which means that 'concise' is actually no longer possible.

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Use clear and simple language
What is clear and simple language? That depends on your target group. Who are you collecting data from? If they are children, then the language should be extra simple. You can assume that it should always be in the language of the country where they live. That is a good starting point anyway. We do think that we Dutch are so articulate, but not everyone has a good command of English. Let alone when it comes to something like privacy.

Of course, you can also offer the privacy statement in multiple languages, as long as the content is the same. Language level B1 is usually the best level for this. For larger organizations, it can therefore do no harm to have the communications department work together with the lawyers. All that jargon of those lawyers is of course not clear and simple language, although you can't always avoid it.