Spiral dynamics is a diagram of the evolutionary development of people, organizations, or society. This means that every company undergoes changes that can be described using vietnam number different colored levels.
Beige level of the company
All efforts are aimed at preserving the business. This is observed in small retail outlets engaged in resale.
In this situation, employees are afraid to take risks and distrust innovations. Therefore, the decision to invest money in the development of merch will be regarded by the staff as a senseless initiative.
Purple level
The company has a formed team headed by an authoritative leader. When the manager himself puts on merch, subordinates will start to imitate him. Thus, merch serves to maintain team spirit. For newcomers, you can arrange a ceremony of presenting merch as a kind of ritual.
Red level
There is open rivalry within the company, the management demands strict execution of orders and does not tolerate independence. This is typical for large organizations, in which various departments (accounting, IT, marketing) conflict with each other. In such an environment, it becomes impossible to come to a consensus on any issue. At this level, launching merch is the most difficult.
Blue level
The company has a clear regulation that everyone must follow without exception. There is uniformity everywhere, the work of all departments is coordinated. If the rules require employees to come to work in merch, no one will object.
Orange level
Employees strive to achieve better results and achieve success, with persistence and personal characteristics playing an important role. At this stage, the idea of merch indicating a specific department or professional achievements will be supported. Employees will be able to wear it to stand out among the rest of the team. This is most relevant for the sales department. As a result, employees will have an incentive to outperform their colleagues.
Green, yellow and turquoise levels
These levels are characterized by the following features: a sense of unity in decision-making; individualism and development of personal qualities; striving for harmony and teamwork. In all three cases, employees will agree to merch if they can directly participate in its creation.
So, before using merch in employee clothing, determine the current level of spiral dynamics in the organization and make a decision based on that.